Alinox
Corporate videos “L'aria ha un suo disegno”
- Year 2011
- Art direction Esagono Cremisi
The two corporate videos made for Alinox, an Italian firm that design and build industrial kitchens and professional aspiration systems, show in a simple way the history and the innovations of the company.
The shooting took place at the company stand at the Host 2011 international tradeshow in Milan (Italy), where Alinox introduced their new industrial aspiration system called “Pro.Kappa”.
The first video shows the interest from customers visiting the stand, while presenting its compelling design and architecture. In the second video the “timelapse” technique has been used to accelerate the performance of two artists during the day – using the big black wall as a canvas, they illustrated the history of the company and its most important milestones.
Backstage